Bridges for Music is a registered non-profit organization which gathers artists, music schools, opinion leaders, the media and brands of the music industry to support a responsible development of electronic music in disadvantaged areas across the world. It uses music to inspire younger generations as a vehicle to raise awareness and change social behaviour.
The official launch of the Bridges for Music project in February 2013 will see two Richie Hawtin DJ shows in South Africa in support of the initiative’s aims to put attention on social issues, enhance opportunities and create positive change in poor regions.
Hawtin states: “I believe music can play a crucial role in raising awareness of social issues and artists should have a responsibility to give something back. This is why I was inspired to be a part of the Bridges for Music concept from the minute it was presented to me.”
The two performances at Cape Town Electronic Music Festival on Friday, 15th February 2013, and Johannesburg’s Truth club on Saturday, 16th February 2013, will commit a certain amount of money per purchased ticket towards social programs including music master classes in Gugulethu and Soweto and giving significant support to local DJ schools to create opportunities for individual talents to appear internationally.
“Electronic music can fill the gaps, inspire people and promote talent and opportunities in the most disadvantaged areas of the planet. To connect, empower, inspire, educate and create change, this is our mission and purpose. There is nothing more amazing in life than to give help to those most in need. I’m proud to be an active part in this initiative”, says Isra García, Head of Digital in the Bridges for Music project.
The aim of Bridges for Music and its first ambassador Richie Hawtin is to use music as a tool to bridge geographical and social gaps, and to provide a contact point between younger generation of DJs and internationally seasoned artists from the global circuit, raising awareness of social issues by bringing in the presence of global opinion leaders into local communities and by connecting the international media, technology and dance music brands with these new audiences.
For more information on the project visit: www.bridgesformusic.org